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Web Development - Domain names

A domain name is the name that you give individuals to view your business, ministry, organization or advertisement on the internet. Below are a list of reason why you need and how to select a domain name.

1. Increases your name recognition
2. Makes it easy for your customers   to remember your address
3. Indicates you are a serious Internet player
4. Helps brand your image
5. Adds a level of trust and integrity to your site
6. Many search engines refuse to list pages from free sites
7. Some search engines will only index the first page of a domain site
8. Domain names containing 'keywords' aid in higher search engine ranking
9. Allows you to use your domain address (www.yourname.com) and virtual email addresses (yourname@yourname.com) on your business cards and letterhead
10. Once a domain name has been registered, it is no longer available.

How to Select A Domain Name:

1. Make it as short as possible
2. Make it memorable
3. Make it easy to spell
4. Make it pronounceable
5. Make it a name you can brand
6. Make it non-confusable with another domain name
7. Make it easy to say
8. Make it trust-worthy, not off-beat (i.e. a .com instead of a .to or .ws)
9. Make it directly related to your business name
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